Postal prices going up, again?

Don't you think that the USPS would consider that if they lost $8.5 Billion last year, that they need to rethink their strategy of raising the price of a stamp? If you were selling ice cream at $1.00 ea. and they weren't selling, do you think raising the price would help? If you don't get this, let me know, I'll draw a picture! By the way, I won't be sending this out with a stamp on it.